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Saturday, March 22, 2014

Long Range Box Office Forecast For Godzilla 2014

From BoxOffice

What would the summer season be without at least one major reboot? Come May 16, Warner Bros. will deliver the first reboot of the season with Godzilla. This week the BoxOffice team takes a closer look at the monster flick's commercial potential.

Godzilla (Warner Bros.)

PROS:
- The first theatrical trailer inspired glowing reactions.
- Co-star Bryan Cranston already features heavily in the marketing material. That's a wise move considering that the actor carries plenty of clout post-Breaking Bad.
- Godzilla is one of the most--if not the most--globally recognizable movie monsters of all time.
- The ensemble cast features key up-and-coming stars such as Aaron Taylor Johnson and Elizabeth Olson.

CONS:
- It's possible that the bad taste that 1997's Godzilla left still lingers for some moviegoers.
- Opening in between The Amazing Spider-Man 2 and X-Men: Days of Future Past won't be easy.

Projected take,
First Weekend Of Wide Release-$75,000,000
Cumulative-$235,000,000

Note: The Amazing Spider-Man 2 was the only other big film they listed, they left out X-Men, Captain America, and others, for comparison. Spider-Man is projected to do $112,000,000 opening and $265,000,000 cumulative. My feeling is Godzilla will do better to start and the long term box office will depend on just how well it is received.
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