The Return Of Two General Mills Monsters

From General Mills, Not Kaiju but Kool

They’re baaaaack!

Frute Brute and Fruity Yummy Mummy are returning to store shelves this fall. They’ll join our three other signature Monster Cereals – Franken Berry, Boo Berry and Count Chocula – for the first time, in our annual seasonal, limited time run of the cereals to celebrate Halloween.

Frute Brute and Fruity Yummy Mummy 2013

It’s the first time all five of our Monsters have been available, at the same time.

Frute Brute was discontinued in 1982, after an eight-year run. It is considered by many collectors to be the most sought-after vintage cereal box. (Likely because it was used by movie director Quentin Tarantino in both “Reservoir Dogs” and “Pulp Fiction.”)

Fruity Yummy Mummy left shelves in 1992, after just five years.

The first word of the return of the two cereals hit social media this past weekend, prompting some early buzz.

“It’s exciting to see the passion for the return of these two cereals,” says Ari Zainudden, marketing manager in Big G. “We chose the current flavors of Fruity Yummy Mummy and Frute Brute to be as close as possible to the original flavors while taking into consideration consumers’ preferences. Consumers can get a taste for what these cereals were like when they were originally on shelves.”

“The love for the Monsters that we make available each Halloween continues to be huge and the passion for all of them across social media is incredible,” says Julie Anderla, integrated communications senior manager in Big G. “We’re bringing back Frute Brute and Fruity Yummy Mummy in an effort to give our fans what they asked for.”

The Monster Cereals will be available for at select retailers soon, with full nationwide distribution in early September. Check out our Product Locator to help you find the spooky deliciousness in your area. Bonus: You’ll also find all five Monster Cereals dressed in their retro packaging exclusively at Target.